Pay Per Click Advertising

Pay Per Click (PPC) advertising is exactly what it says it is. You pay a fee (which you can set a maximum limit for) to a search engine provider every time someone clicks on your ad, or 'sponsored link', and goes through to your website.

The beauty of PPC is that it provides instant results, and the amount you spend is completely within your control. You merely need to ensure that you are paying more per click on a certain keyword than your competitors are, and voila! You will rank in the top position on the first page of search results.

Managing a PPC campaign is not rocket-science, but it is very time intensive. You need to monitor and adjust your keywords and click rates on a regular basis to ensure that your costs are controlled and that your money is being channelled effectively.

At Ignite we run PPC campaigns in our sleep, providing regular reports so that you can see, on a month by month basis, how well your keywords are performing and how much the campaign is costing you.

For a free consultation email ppc@ignitemybiz.co.uk or call us on 0845 634 5717 and ask for David.